You could be a very talented wedding photographer, but that may necessarily not translate to a successful business. Without adequate marketing, your wedding photography business may not achieve its full potential. Marketing is one of the most effective ways to let people know about you, your business, and what you can do for them. It also enables you to be recognized as a professional. Understanding basic marketing tips and how to use them will take your business to the next level.
Create a portfolio with some of your best projects so that you can highlight your talent to potential clients. Include a wide range of photography styles to highlight your abilities and versatility. However, make sure you obtain permission from the couple whose photos you intend to use to promote your services.
Consider having a professional logo and motto for your business if you do not already have them. In addition, create special offers and campaigns including special pricing, free engagements, and free framed portraits to make your business stand out. Be sure to include your special packages and promotions in your marketing materials.
Design business cards with your business logo, motto, and contact details and supply them to potential clients. In addition, create a website that will highlight your work. Again, make sure you obtain permission for all photos featured on your website. Provide clients with your photography techniques and services in your website. Include client testimonials to complement your professionalism and talent as a wedding photographer.
Join local business groups and attend their events, meetings, and networking sessions to establish business relationships with potential clients and business owners to help market your company to their friends and relatives. Check local television stations for advertising slots and consider paying for advertisements on local cable. In addition, place ads on local newspapers and magazines.
Become active in local and regional civic organizations. This will bring you in contact with local business people who may recommend your services to others. As you participate in these civic organizations and groups, you may meet local residents and community members who will remember you when the need for your services arises. In addition, consider collaborating with other professionals in the wedding photography industry including fellow wedding photographers and optical mounts dealers.
Volunteer to take photographs in local charity and community events. You may be given an opportunity to do some form of free advertising around the event and in the event’s promotional materials. These are opportunities for you to market your services.